Branding, Performance Marketing
While considering the competitive environment of D2C companies, the focus on D2C brand building strategies versus performance marketing is rather essential. While branding is the process of creating long-term relationships with the clients emotionally, performance marketing relates to immediate sales and measurable returns. Balancing both approaches is the key to long term growth although the … Read More “Branding vs. Performance Marketing: What Matters More in D2C Branding?” »
