The Evolution of Marketing with CGI
The past few years have proved to be substantial in terms of how technology has advanced and grown across different industries. The approach to marketing has witnessed a major shift in terms of the primary concern as well as the way a brand wishes to position itself in the market. As competition continues to grow, the audience is at a constant watch out for anything that wooshes in and sweeps them off their feet with its features or benefits. Brands recognised the pattern and have adapted to creating products and services that not just are an addition to their routine, but a resolution to their problems. The primary objective of marketing has shifted from simply advertising the product to something more cohesive.
Brands emphasise on advertising the features and benefits of their products when designing marketing campaigns. CGI emerged as a powerful tool that helped brands achieve their newfound mantra of successful marketing and go beyond the bounds of traditional advertising. CGI services have revolutionised the way marketing campaigns are executed as it added an extravagant flair to the visuals. The change in marketing doesn’t stop here as new age technology brings in a transformed charm of CGI ads.
Also Read | How CGI Drives Sales Growth in Cosmetic E-commerce Industry
Rising Stars of CGI Marketing
CGI is studded with promising features that have led this tool to bloom in the marketing industry. With the new-age technology making its way into the business, CGI has witnessed its share of advancements that have transformed into emerging trends. Following are some of the popular CGI advertising trends:
1. Spatial Computing
New-age CGI is represented in Augmented Reality (AR) and Virtual Reality (VR), which combine the features of a physical environment and virtual one. AR enables customers to experience a product in various settings, for instance placing furniture in a room without having to buy them through an application as used by various furniture brands. VR extends this experience to fully modelled 3D environments where the customer can witness a virtual tour or training scenario. Both technologies extend and enhance e-commerce and marketing by providing an engaging and memorable experience to the consumer.
2. Photorealism
Photorealism refers to the use of state-of-the-art rendering techniques and software to achieve CGI images that are as realistic as real-life pictures. Automotive and architecture can be named as the fields which employ photorealistic CGI to imitate materials, light, and textures which allows designers and clients to assess products accurately as they would in real life. This has significantly reduced the reliance on solid physical prototypes, and at the same time led to a boost in the rate of designing products and marketing through realistic adverts.
3. Real-Time Rendering
Real-time rendering refers to using various engines to generate high graphic quality in real time. This trend is crucial for engaging activities like video games, live streams, and even virtual showrooms. The creation of animations and simulations in real-time can significantly improve efficiency for industries as the virtual environment provides direct feedback to the creator. Real-time 3D rendering enables creators to initiate modifications instantly, which reduces the time and effort that is traditionally required.
4. Interactive CGI
Interactive CGI takes customer engagement to the next level with configurators and animations. As creators use modern tools and rendering software, they create stunning visuals that are of the true shape, size, colour, texture, feel, and weight of the products. As a result of this, customers are able to investigate them and get a feel of the product firsthand. The automotive industry is among the most popular ones that utilises interactive CGI to provide customers with an interactive buying experience. Customers can interact with the features of the car and analyse its design from a 360-degree perspective, which provides them with a virtual showroom experience.
5. Metaverse Marketing
As the metaverse involves creating a virtual world for marketers to sell products in, CGI is central to such experiences. As for customer engagement, they can communicate with clients through online shops, special brand parties, and product launches within virtual spaces in the form of a 3D environment. The metaverse provides interaction with the consumers through the provision of fun activities and social shopping, which enable the brands to offer additional ways of customer engagement and loyalty.
6. AI x CGI
AI is becoming a new facet of CGI as it automates specific aspects of generating new assets, textures, and the ability to alter visuals and scenes in real time. AI analyses the users’ online behaviour to create unique CGI images for advertising or product release, thus increasing the path of personalization. Further, AI augments the CGI pipeline by providing predictive models to generate workflow, enhances rendering speed leading to context-aware rendering, and combined with virtual assisting tools, it accelerates the scalability of larger content production.
